Why This Program?

Learn to position and market a brand.

Have you ever wondered why some brands seem so much more memorable than others? The marketing program at Briar Cliff teaches you how to become the brains behind those iconic brands. You will learn to strategically develop and execute marketing plans to advance products in today's modern marketplace. This program has many facets for students:

Hands-on experience: In the Marketing Research class, students help real businesses gain insights into their customers. Or write a marketing plan for a local company in the Marketing Management class. At Briar Cliff, you wont just read about the practice of marketing in a book – youll experience it!
Joining a history of excellence: Briar Cliff's nationally recognized Enactus Team has qualified for the national level of competition against universities more than 20 times our size. We are proud of the impact our Enactus group makes on the community far and wide through local and international projects.
Career focused: From Blue Bunny and Gelita to Amazon, our program alumni have gone on to work for a variety of local and international companies and corporations. Our specialized courses are taught by experienced faculty who bring their real-world experience to the classroom every day.

More About the Program

The marketing major reflects the philosophy of the Business Administration Department. The major in marketing will provide instruction in core areas of marketing including planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

The marketing major includes study of the demographic, social, economic, technological, environmental, and cultural factors influencing demand for consumer and industrial goods and services, and the marketing strategies and plans necessary to meet this demand. Marketing majors will have both theoretical and applied learning foundations, and are also required to take courses in management, finance, accounting, and economics which provide a solid foundation for the MBA degree.

Upon graduation, students majoring in marketing will be able to demonstrate competencies in the core areas of research, problem solving, statistical analysis, computer skills, mathematics, oral communication and writing, apply ethical reasoning to decision making and demonstrate personal and team leadership skills, exhibit knowledge of the legal, regulatory, ethical and technological issues inherent in the global marketing environment, demonstrate skills necessary to progress in a marketing career and/or pursue advanced studies, apply fundamental knowledge of marketing to decision making.