Briar Cliff University Announces New Major

November 3, 2023

Sioux City, Iowa – November 3, 2023) Briar Cliff University announces the launch of a new major—a Bachelor of Arts Degree in Human Performance and Business—offered by the Kinesiology and Human Performance and Business departments. The Human Performance and Business major was approved by the Briar Cliff Board of Trustees in the September 2023 meeting.

“The new major is firmly grounded in principles of ethical practice and social responsibility and provides a broad intellectual—liberal arts— foundation and skills preparation for long-term career growth and development,” says Dr. Shirin Edwin, Provost/Vice President of Academic & Student Affairs. “The degree focuses on multidisciplinary and multi-functional skills preparation and professional preparedness in business, entrepreneurship, management, health, fitness, and sports management fields.”

The major will prepare graduates for various careers, such as a Coach/Instructor of Health Clinics, Community Wellness or Fitness Programs, Manager or Administrator of Facilities or Programs, and Trainer in Strength/Conditioning.

Beginning in the Spring of 2024, the Human Performance and Business major will grow Briar Cliff offerings to 33 undergraduate, three graduate, and three doctorate degree offerings.