Steve Freeman: A Lifelong Bond with Briar Cliff

Steve Freeman's life is a testament to the power of faith, family, and education. Born and raised in Sioux City, Iowa, Freeman grew up in a Roman Catholic family, the eldest of nine children. His path to Briar Cliff was as much shaped by his determination as it was by a dining-room table discussion with his father.   

“I was struggling at South Dakota State University,” Freeman shared. “My dad asked me to come back and go to Briar Cliff. It was a decision made late one night, but it changed everything for me. Briar Cliff put me on the right track, and I’ll be forever indebted to the school for that.”   

Freeman became part of the college’s first class of male students after it transitioned from an all-female institution in the mid-1960s. He graduated in 1969 with a degree in psychology, but his education didn’t end there. Drafted into the Army shortly after graduation, Freeman served as a medical corpsman before pursuing graduate studies at the University of Nebraska Omaha.   

His career was marked by success in the pharmaceutical and advertising industries, where he served in leadership positions of multiple businesses. Freeman credits his foundation at Briar Cliff for teaching him the value of hard work, community, and the power of mentorship.  

“The faculty at Briar Cliff were incredible,” Freeman recalled. “They knew us, guided us, and supported us every step of the way. That hasn’t changed. I see the same faculty-student relationships now as I did then. It’s one of the University’s greatest strengths.”   

Freeman would meet his wife Elinor McDevitt at The Cliff. Fifteen members of the Freeman and McDevitt family attended Briar Cliff, creating a legacy that underscores the school’s importance to the Freeman and McDevitt family. 

Having stayed a dedicated member of the Briar Cliff community, Freeman served on the Board of Trustees and led the board as Chair for 4 years. After retiring from the board, he was later named the First Chair Board Emeritus. As Interim President in 2024, Freeman had the opportunity to reflect on how the University has evolved while retaining its core values. “The Franciscan values here are loud and clear,” he said. “The Sisters of St. Francis, the faculty, and the community have enriched my life in ways I never expected. I’m a better person because of my experiences here.”   

Freeman’s advice to current students is simple yet profound: “Get your major right, but focus on soft skills. Communication, teamwork, and problem-solving will set you apart no matter what career you pursue. And don’t underestimate the power of hard work.”   

From student to Interim President, Steve Freeman’s journey with Briar Cliff University exemplifies the enduring impact of its mission.