Marketing and Communications Coordinator

This position is responsible for providing writing, videography, photography, and marketing for the Marketing & Communications team. The Media and Communications Coordinator will draft, edit, and assist in the preparation and dissemination of a variety of promotional, media, and marketing materials; assist with special projects and special events; lead media relations and other needs.

ESSENTIAL DUTIES and RESPONSIBILITIES:

Media & Public Relations

  • Develop and maintain effective relationships with the media outlets, journalist, community contacts, and internal stakeholders. 
  • Work with faculty, staff, and students to identify, research, and develop potential story ideas for use with media and/or internal communication vehicles. 
  • Pitch PR stories to appropriate media on a consistent and regular basis. 
  • Write press releases, media alerts, testimonials, and other articles as needed. 
  • Plan and execute all aspects of press conferences and other media-related visits to campus. 
  • Escort media on campus to interviews and other PR-related activities.
    Oversee and maintain accurate media analysis for Briar Cliff University

Content Creation

  • Write press releases, articles, blog posts, social media updates, newsletters, and other communications materials.
  • Oversee and create content for social media channels to engage audiences and maintain a positive online presence
  • Develop promotional messaging to support academic recruitment and campus events.
  • Develop scripts for videos, presentations, interviews, podcasts, or other multimedia projects to ensure messaging aligns with organizational goals.

Video Production 

  • Act as the primary point of contact between the organization and production teams for externally product commercial or promotional shoots.
  • Produce videos for various campus messaging needs, including internal communication, social media content, promotional materials, and informational videos.
  • Manage the end-to-end video production process, from pre-production planning and scripting to filming, editing, and final delivery.
  • Collaborate with departments to identify messaging goals and create content that resonates with target audiences.
  • Incorporate branding, accessibility standards, and creative storytelling techniques to deliver engaging and effective video content.

General Communications

  • Provide writing, photography, and events support. 
  • Ensuring all branding, visuals, and key messages are accurately represented in work.
  • Track media coverage, public sentiment, and engagement metrics to evaluate the effectiveness of communication strategies. Assist with the distribution of marketing and promotional materials. 
  • Strong familiarity with web and social media platforms, including content and social media analysis tools.
  • Lead marketing projects as assigned.
  • Perform other duties as assigned or apparent. 

Preferred Experience in Videography

  • Create, update, and manage high-quality and engaging video content.
  • Proficiency in videography, lighting, sound, animation, editing, live broadcast/podcasting, script writing, and digital channel distribution strategies.

EDUCATION AND/OR EXPERIENCE
Bachelor’s degree or similar required. Experience in different areas of writing and communication, i.e, press media, web, social media, memos, etc. Experience in Premiere Pro and other Adobe programs.  

LANGUAGE SKILLS
Ability to read and comprehend simple instructions, short correspondence, and memos.  simple correspondence.  Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. 

PHYSICAL DEMANDS 
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel objects, tools or controls and talk and hear.  The employee frequently is required to stand, walk, sit, and reach with hands and arms.  The employee is occasionally required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

 

Briar Cliff University is an equal opportunity employer. 

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