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MRKT 340 - Retail Management

This course provides an overview of the marketing and management of retail businesses. The course will include administration and strategic planning in large and small retail firms. It will also cover the management of retail functions including stock planning, inventory control, markup and pricing, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, customer service and retention strategies. Prerequisite: MRKT 301

MRKT 340 - Retail Management - Details

Prerequisite
MRKT 301
Credits
3
Offered:

Instructors