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BUAD 571 - Marketing Management

Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. This course provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply the key concepts to practical business situations.

BUAD 571 - Marketing Management - Details

Prerequisite
None
Credits
3
Offered:
Online:
Yes
Graduate Course:
Yes