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BUAD 305 - Consumer Behavior

The major objective of this course is to find out why people buy what they buy, when they buy and where they buy. Behavioral and social influences on the buying process will also be examined. This information is then used to more effectively plan marketing programs. Prerequisite: BUAD 301, PSYC 110 is recommended.

BUAD 305 - Consumer Behavior - Details

Prerequisite
BUAD 301
Credits
3
Offered:
Fall